Persistence in Your Sales Efforts
Persistence. We all know we should be persistent, we want to be persistent, but often the rest of the world gets in the way of being persistent. I have always felt that persistence was perhaps the most important aspect of being successful in sales or being successful in anything.
Today, within one hour, I experienced two great stories of persistence.
One from my mastermind fellow member, Ken Futch. Ken Futch is a master speaker, story teller. He can weave hilarious stories around important points that keep you mesmerized and glued to your chair, listening to every word and following every move he makes. But he is not only great on the platform, but he is persistent in his sales and customer service. Check out this great story from one of his clients. Ken tracked her down after she had left her previous company, much to her surprise. And now, I would bet, he has a lifelong customer and supporter that will bring him repeat business!
Second story. I just got a phone call from the front desk clerk at the Doubletree Hotel in Ft. Erie, Ontario at Niagra Falls. I have been conversing with her since last Thursday. The hotel bill was not hitting my AMEX account. I needed to see the Canadian dollars to US dollar conversion for my expense report. Lots of calls, lots of confusion, bank transactions, AMEX transactions, but through it all Chondra kept calling me back to tell me she was on it. Unfortunately my bill got submitted a second time to AMEX. But before I could see that, she called back today to tell me that they were going to credit me for the incorrect second bill.
She called me, proactively! Didn’t wait for me to call and complain, she called me, set my expectations correctly, and let me know what they were doing to solve the problem.
Wow! Three days she stayed on top of this. Now, I am a huge fan of hers, the hotel in Ft. Erie, Ontario and the Doubletree chain!
Ken and Chondra showed persistence. And for that, they both have created customers for life.